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Values vs. Profit

Discuss a time you chose values over profit and how it paid off in the long run. A
sk for audience stories: “Have you ever put values above profit? What was the outcome?”

**Check out the example below to get an idea, but it’s your real-world experiences that will truly engage your audience. Use the example as a starting point, then tell your own story—one that’s genuine and showcases the values of your brand.

Example:

We had a chance to sign a deal that would have given us a significant profit boost. The problem? It would’ve meant going against our promise of being transparent with our clients. We said no to the deal. It was a tough call, but it felt right.

Turning down that contract led us to better opportunities that aligned with our values. Our focus on integrity paid off, bringing us clients who valued honesty as much as we did. In the end, we found that sticking to our principles was not just good ethically—it was good for business too.

What about you? Have you ever chosen your values over a financial gain? What happened?”

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