Promoting your content

Post Intention:
In this post, we’ll explore the different strategies and techniques for promoting your content effectively. Whether you’re new to content marketing or an experienced marketer, we’ll cover key aspects of social media, email marketing, and paid advertising to help you reach your target audience and drive more traffic to your website.

Starter Copy:
If you have been following along with our posts this month, you know that we have taken a lot of time to determine a content marketing strategy, plan content that appeals to us and our audience, get organized, and determine a schedule for posting.

But none of this effort matters if we don’t promote the content that we have been creating (sorry, not sorry).

You may be wondering, how do I promote this content? What are my options?

[EMOJI]Well, let’s start with social media.

Whether you’re on Twitter, Facebook, Instagram, or TikTok, social media is a fantastic way to connect with your audience and promote your content.

Make sure you’re active on the platforms where your audience hangs out the most and create engaging content that resonates with them.

Share your blog posts, videos, and other content on social media, and ask your followers to share it with their friends.

[EMOJI] Next up, let’s chat about email marketing.

This is a super effective way to promote your content to people who have already shown an interest in what you do.

Build an email list and send regular newsletters or updates about your latest blog posts, videos, or other content.

Use catchy subject lines and include calls-to-action to encourage your subscribers to click through to your website.

[EMOJI] Lastly, there’s paid advertising.

It can be a bit more expensive, but it can be worth it if you have the budget.

Platforms like Google Ads, Facebook Ads, and LinkedIn Ads allow you to target your audience based on demographics, interests, and other factors.

This can help you reach the right people and drive more traffic to your website.

Send Off:
Non-promotional (perhaps in a group or if you don’t want a direct call to action):
The key is to experiment and find out what works best for you and your brand.

Don’t be afraid to try out different strategies and see what drives the most traffic to your website.

Have you tried any of these strategies before, such as social media, email marketing, or paid advertising?

Are you exploring promotional strategies that aren’t listed above?

What worked well for you and what didn’t?

Promotional (posting to your page, group, or profile; direct, promotional call to action):
And if you’re feeling overwhelmed or unsure of where to start, I’m here to help.

Here at [Your Company Name], we have vast knowledge of different promotion strategies and can work with you to create a customized plan that aligns with your business objectives.

Don’t hesitate to reach out and let’s get started on boosting your content’s visibility and driving more traffic to your website!


Hashtag Options:
#contentmarketing #digitalmarketing #socialmedia #emailmarketing #paidadvertising #onlinemarketing #promotingcontent #contentpromotion #growyourbrand #marketingtips #marketingstrategy #contentcreation #marketinginsights #audienceengagement #targetaudience #marketingtactics #marketingideas #marketingadvice #contentstrategies #contenttips #marketingcommunity #marketingconversations #marketingdiscussions

Photo Suggestions:
A picture of social media platforms
Email marketing pictures
Pictures of ads, the business manager

Story Suggestions:
Use Instagram’s “Poll” feature to ask your followers which promotion strategy they’ve had the most success with: social media, email marketing, or paid advertising.

Share a behind-the-scenes look at how you promote your own content, and encourage your followers to share their own strategies in the comments.

Note: Be sure to insert into the copy any specific offer/promotion/resource that you have in your business pertaining to this topic (i.e masterclass, freebie, live training, service/product. Make the copy more unique to you and how you can support your current and prospective clients!

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