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Marketing and Visibility Plan

Post Intention:
Let’s encourage readers to consider the importance of strategic planning in the process of creating content for their business or personal brand. There are benefits to taking the time to assess current efforts and consider resources in order to create focused and effective content. Strategic planning can help to make the most of visibility options and marketing budget.

Starter Copy:
Have you ever stopped to think about how much time you spend “thinking” about creating content for your business or personal brand?

Maybe you love the process of coming up with new ideas and crafting them into engaging pieces of content. Or, on the other hand, maybe the thought of creating content feels overwhelming and you prefer to outsource it to someone else.

Regardless of your personal feelings towards content creation, there’s no denying that it’s an important part of getting your brand or message out there. You want people to see what you have to offer, and you need a plan to make that happen in a strategic and effective way.

That’s where strategic planning comes in.

It’s the perfect opportunity to sit down and really think about your visibility options, assess your current efforts, and consider your marketing budget.

By taking the time to carefully plan and strategize, you can ensure that your content creation efforts are focused and effective, and that you’re making the most of your resources.

Send Off:
Non-promotional (perhaps in a group or if you don’t want a direct call to action):
What are you getting visible around in your business this month? Share with us a link in the comments about your newest offer!

Promotional (posting to your page, group, or profile; direct, promotional call to action):
Without a strategic plan in place for your offers, getting visible can be futile. Our team of experts can help you develop a strategic plan that ensures your offers are seen by the right people at the right time. Don’t let a lack of strategic planning hold you back. Send us a message to learn more.

Hashtag Options:
#strategicplanning #marketingandadvertising #visibilitymatters

Photo Suggestions:
Stock photos of social media
Photo/Video of your content creation process

Note: Be sure to insert into the copy any specific offer/promotion/resource that you have in your business pertaining to this topic (i.e masterclass, freebie, live training, service/product. Make the copy more unique to you and how you can support your current and prospective clients!

If you would like to make a working copy of this content in Google Sheets where you can make edits in your own document, feel free to use this link: https://docs.google.com/spreadsheets/d/1aK8UI11Srq90Jr-XVNZMFBptXd0xpmSjh-mx8Zc87RY/copy

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