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Creating a content calendar: Day 1- Content Type/Channels

Post Intention:
The intention of this post is to guide readers on how to create a content calendar for effective content marketing. By following the steps and tips provided, readers can better organize and plan their content efforts for maximum impact.

Starter Copy:
I’ve got 3 ideas to help you get started with creating a content calendar, and over the next 3 days I’m going to give you action steps to get started!

Gear up to get started today…

Step 1: Choose Your Content Types and Channels

Choosing the right content types and channels is super important for the success of your content marketing strategy. It’s like picking the right outfit for a job interview – you want to make sure you’re presenting yourself in the best way possible!

When it comes to choosing the types of content you want to create, you should think about what your goals are and who your target audience is. For example, if you’re trying to increase brand awareness and your audience loves visual content, then creating things like infographics or videos might be a great choice.

And let’s not forget about the importance of choosing the right channels to distribute your content on. You want to go where your target audience spends their time online. So if your audience is really into Instagram, then it would be smart to create content specifically for that platform. After all, you want your content to reach the right people and make an impact!

Send Off:
Non-promotional (perhaps in a group or if you don’t want a direct call to action):
What channels are you going to focus on? What sort of content will you promote on them?

Write these down and stay tuned for your action steps for tomorrow to create your content calendar!

Promotional (posting to your page, group, or profile; direct, promotional call to action):
N/A

Hashtag Options:
#ContentMarketing #DigitalMarketing #ContentStrategy #ContentCreation #MarketingTips #MarketingStrategy #SocialMediaMarketing #Blogging #VideoMarketing #Podcasting #EmailMarketing #Infographics #ContentCalendar #MarketingPlanning

Photo Suggestions:
Picture of social media channels
Share inspirational quotes related to content planning and productivity

Story Suggestions:
Polls: Use Instagram’s poll feature to ask your audience about their content planning habits, such as whether they currently use a content calendar or if they find it helpful.

Note: Be sure to insert into the copy any specific offer/promotion/resource that you have in your business pertaining to this topic (i.e masterclass, freebie, live training, service/product. Make the copy more unique to you and how you can support your current and prospective clients!

If you would like to make a working copy of this content in Google Sheets where you can make edits in your own document, feel free to use this link:

Link to March Canva Templates. Please change images, quotes, fonts, and colors to make this more your own.

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