Conducting a Content Audit

Post Intention:
In this post, we’ll guide you through the process of conducting a content audit. By evaluating your current content, you can identify areas for improvement and develop a plan to optimize your content strategy. We’ll provide step-by-step instructions on how to analyze your content, identify gaps, and take action to improve your content marketing efforts.

Starter Copy:
Still thinking your content strategy over? Maybe it is time for a content audit.

Every once in a while, it’s good to assess the effectiveness of your content marketing strategies. This allows you to analyze your existing content, identify gaps, and develop an action plan to optimize your content strategy.

How is a content audit done?

Take a look at these 4 steps:

[Emoji] Step 1: Take inventory of your content
It’s time to take a look at all of the published content of your website, your blog, and your social media channels. I like to keep record of:

[Emoji] The title of the content (this could just be a title you have made up for your own record keeping)
[Emoji] The URL
[Emoji] The date the content was published
[Emoji] The type of content (such as blog post, video, social post, etc.)
[Emoji] And the popularity of the content (many views? far reach? lots of shares, etc.)

[Emoji] Step 2: Analyze your content

Once you have created an inventory of your content, the next step is to analyze it. This involves evaluating the performance of each piece of content to determine its effectiveness.

Here are some metrics to consider:

[Emoji] Views: How many people have viewed your content?
[Emoji] Engagement: How many people have interacted with your content, such as liking, sharing, or commenting?
[Emoji] Shares: How many times has your content been shared on social media?
[Emoji] Time on page: How long do visitors spend on your page?
[Emoji] Bounce rate: What percentage of visitors leave your website after viewing only one page?
[Emoji] Conversion rate: How many visitors took a desired action, such as subscribing to your newsletter or making a purchase?

You can use tools such as Google Analytics to track these metrics.

[Emoji] Step 3: Identify gaps in your content strategy

Based on your analysis, you can identify gaps in your content strategy.

Here are some questions to consider:

[Emoji] What types of content perform best?
[Emoji] Which topics resonate with your audience?
[Emoji] Which pieces of content have the highest engagement rates?
[Emoji] Are there any gaps in your content, such as missing topics or formats?
[Emoji] Are there any pieces of content that are underperforming?

[Emoji] Step 4: Develop an action plan

The final step is to develop an action plan to optimize your content strategy.

Here are some tips:

[Emoji] Create a content calendar: Plan your content in advance to ensure a consistent publishing schedule.
[Emoji] Focus on your strengths: Create more of the types of content that perform well.
[Emoji] Fill the gaps: Develop content to cover topics and formats that are missing from your current strategy.
[Emoji] Repurpose content: Take existing content and repurpose it into different formats, such as turning a blog post into a video or infographic.
[Emoji] Update old content: Review and update old content to keep it fresh and relevant.

Send Off:
Non-promotional (perhaps in a group or if you don’t want a direct call to action):
Remember that conducting a content audit is an ongoing process.

As your business evolves and your audience’s needs change, it’s essential to regularly evaluate and update your content strategy.

By taking the time to analyze your existing content, identify gaps, and develop an action plan, you can ensure that your content is always relevant, engaging, and effective.

Now it’s your turn.

Have you conducted a content audit before?

What were your key takeaways?

Are there any other tips or best practices you’d like to share?

Let us know in the comments below!

Promotional (posting to your page, group, or profile; direct, promotional call to action):
Conducting a content doesn’t have to be overwhelming. In fact, here at [Your Company], we help our clients by auditing their content and creating a content bank they can use over and over again.

Let us help you optimize your content strategy by connecting with us at the link in the comments.

Hashtag Options:
#ContentAudit #ContentMarketing #DigitalMarketing #SEO #ContentOptimization #MarketingStrategy #ContentCreation #ContentManagement #MarketingMetrics #MarketingAnalysis #ContentPerformance #MarketingTips #ContentCalendar #ContentRepurposing

Photo Suggestions:
Analyzing Data on computer
CRM with organized content, or spreadsheet
A flow chart or diagram
Social media analytics report screenshot

Story Suggestions:
Create a poll or quiz asking your audience if they have conducted a content audit before or if they plan to do so.

Note: Be sure to insert into the copy any specific offer/promotion/resource that you have in your business pertaining to this topic (i.e masterclass, freebie, live training, service/product. Make the copy more unique to you and how you can support your current and prospective clients!

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